ADVERTISING VERSUS MARKETING
Advertising: is attempting to influence the buying behavior of your customers or clients by providing a persuasive selling message about your products and/or services.
Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
There are many different types of advertising that are effective for small businesses, from traditional forms of advertising such as signage, yellow pages listings and newspaper advertising through newer forms such as pay per click advertising on the Internet.
After reading both of the definitions it is easy to understand how the difference can be confusing to the point that people think of them as one-in-the same, so lets break it down a bit.
Advertising is a single component of the marketing process. It's the part that involves getting the word out concerning your business, product, or the services you are offering. It involves the process of developing strategies such as ad placement, frequency, etc. Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet. Advertising is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind.
The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy. All of these elements must not only work independently but they also must work together towards the bigger goal. Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organization does to facilitate an exchange between company and consumer.paragraph here.
Consulting for Start Up Nonprofits
Event Planner: Working with Board or Executive Director to determine which fundraising event would benefit them most. Responsible for managing and coordinating every detail of the events and ensuring deadlines and budgets are adhered to. If you have a Development Officer on staff the Event planner would work closer with them. If no Development Officer than works closely with the Event Chair. This is an independent contract position.
A Fundraiser without the responsibilities of Development: Works closely with the Development Officer. If no Development Officer than works closely with the Event Chair. This position is solely focused on securing sponsors, goodie bag items, silent auction items and/or advertisers, for events or any promotional fundraiser such as your golf outing and some of those listed on your website donate page. This can be a contract position.
Development Officers (Also identified as Fund Development Officer)
Development officers - are charged with helping support an organization's financial well-being by soliciting and securing donations. Commonly known as 'gifts,' the money comes from donors that have been sought out by the fundraiser(s). After making contact, a development officer must convey the goals of their organization while explaining how a donor's contribution can help further the mission. Development officers sometimes host or attend events in order to woo funding sources, meaning they must also be willing to work long nights and weekends.
Fund Development Officers working for a smaller, private group generally handle development for every part of the organization.
Because a development officer is often seen as the face of an organization, it is imperative that this individual has strong written and verbal communication skills as well as an ability to relate well with other people. Many times, employers prefer applicants who have experience with a particular discipline. .